{"id":3014,"date":"2022-07-11T14:58:05","date_gmt":"2022-07-11T12:58:05","guid":{"rendered":"http:\/\/www.puntoacapocomunicazione.it\/?page_id=3014"},"modified":"2022-07-12T10:29:45","modified_gmt":"2022-07-12T08:29:45","slug":"pac-philosophy-communication-of-summary","status":"publish","type":"page","link":"https:\/\/www.puntoacapocomunicazione.it\/en\/pac-philosophy-communication-of-summary\/","title":{"rendered":"PAC philosophy communication of summary"},"content":{"rendered":"
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COMMUNICATION OF SUMMARY
(The strenght of symbols).<\/h2>\n<\/div>\n

\u201c<\/strong><\/h2>\n
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From the mouth comes the word, the sign and the symbol.
If it is a sign, the word means nothing.
If it is a symbol, it means everything.<\/p>\n<\/div>\n

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\u201c<\/strong><\/h2>\n
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Carl Gustav Jung, psychoanalyst and anthropologist.<\/em><\/p>\n<\/div>\n

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The image below is so essential and effective, that it has the strength and immediacy of a symbol. It was created by the father of Italian advertising, Armando Testa<\/strong>, for the historic amaro Punt e Mes.<\/strong>
Only when an image becomes a symbol<\/strong>, that is, it expresses something universally significant, does it take on an overwhelming expressive potential and becomes<\/strong>unique, unmistakable, memorable.<\/strong>
In the professional training of the founder of Punto a Capo, the experience alongside Armando Testa in Turin at the end of the 1980s was significant<\/strong>.
The great Armando was a master of expressive synthesis, whose lesson remains more alive and current than ever. And to confirm the importance of symbolic communication are the disciplines that study our cognitive processes: psychology and neuroscience.
It is through symbols that the power of ideas is expressed.<\/p>\n<\/div>\n<\/div>\n

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COMMUNICATION OF SUMMARY(The strenght of symbols). \u201c From the mouth comes the word, the sign and the symbol.If it is a sign, the word means nothing.If it is a symbol, it means everything. \u201c Carl Gustav Jung, psychoanalyst and anthropologist. The image below is so essential and effective, that it has the strength and immediacy […]<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"page-templates\/page_fullwidth.php","meta":{"pgc_meta":""},"acf":[],"pgc_meta":"","_links":{"self":[{"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/pages\/3014"}],"collection":[{"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/comments?post=3014"}],"version-history":[{"count":4,"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/pages\/3014\/revisions"}],"predecessor-version":[{"id":3179,"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/pages\/3014\/revisions\/3179"}],"wp:attachment":[{"href":"https:\/\/www.puntoacapocomunicazione.it\/en\/wp-json\/wp\/v2\/media?parent=3014"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}